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04-05-2006
First blog content syndicated by major newspapers
Although
recently put into effect,
several major newspapers, including The
San Francisco Chronicle, The Houston Chronicle, The San Antonio
Express-News and the
Austin American-Statesman, have already begun syndicating
and displaying high-quality blog content on their web sites.
Using content from the syndication network
BlogBurst, the industry's first
blog syndication service with a blog-powered newswire service, these
newspaper web sites now allow their readers direct access to over
1,000 available blog sources.
"Our readers enjoy the new perspectives that blogs can bring to local
information and hot topics such as travel, health & fitness,
technology & gadgets, and food & entertainment," said
Peter Negulescu, vice
president of Digital Media at SFGate.com, The San Francisco
Chronicle's online media property. "Working with Pluck's BlogBurst,
we're able to easily tap into a wide variety of talent and fresh
content from across the web, delivering an unprecedented breadth of
content to our readers."
More than 15 million unique visitors per month turn to live BlogBurst
sites
SFGate.com,
Statesman.com,
Chron.com and
MySanAntonio.com for the latest
news, entertainment and commercial information.
"BlogBurst gives me the chance to be read by people who typically
don't read blogs," said Kate
Hopkins, author of the popular food and travel blog
Accidental Hedonist.
Blogs, increasing in popularity, add an extra component to these
newspapers websites, giving the reader an extensive variety of topics
discussed. Bloggers, in turn, receive more exposure and reader traffic
because of these links. Already seeing high numbers of visitors to
their sites, these major newspapers are taking a step in the right
direction in integrating more communication mediums.
Source:
SYS-con
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