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BBC looks to MySpace for Web site revamp
LONDON, April 25 (Reuters) - The BBC [BBC.UL] is in danger of losing
the interest of the young generation unless it develops a new breed of
personalised and on-demand programming, according to Director General
Mark Thompson.
As part of a shift in its online and digital media strategy, Britain's
publicly-funded broadcaster said it will revamp its Web site to
include user-generated content such as blogs, music and home videos,
similar to the MySpace service that is hugely popular with teenagers.
"The BBC should no longer think of itself as a broadcaster of TV and
radio (with) some new media on the side," Thompson said in an advance
copy of a speech due to be delivered on Tuesday evening.
"We should aim to deliver public service content to our audiences in
whatever media and on whatever device makes sense for them, whether
they are at home or on the move."
The BBC, which is negotiating with government over the level of
funding it will receive through the next seven years, will also enable
people to catch up on BBC programming through an online BBC iPlayer,
which has already been rolled out on a trial basis.
"At any time, you'll be able to download any programme from the eight
BBC channels and then watch it on your PC and, we hope, move it across
to your TV set or down to your mobile phone, to watch it when you
want," said Ashley Highfield, director of new media and technology.
The BBC will run a contest that asks individuals to redesign its Web
page, holding up online services Flickr, YouTube, Technorati and
Wikipedia as examples.
Other initiatives include a plan to let radio listeners create their
own customised stations, and the creation of a teen-focused brand that
will span TV, radio and broadband.
"The second wave of digital will be far more disruptive than the first
and the foundations of traditional media will be swept away, taking us
beyond broadcasting," Thompson said.
Source: Reuters
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