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Internet Marketing: The
Rookie's Guide To Internet Marketing
by Ainuddin
Mohamad
How
To Sell:
The
Auction
Method and The "Upsell" Method
The Auction Method
Another popular method for newbies and experienced sellers
alike. Explosive sites like eBay have millions of visitors per
day, so it's easy to see why this is such a popular choice for
selling products online. It can be incredibly easy to list an
item for sale and make quick cash when needed with the use of
online auctions. However, you must choose your prices,
products, and descriptions very carefully to make good
profits. This takes time of course to learn the best ways, but
it can be well worth it so long as your earnings stay in the
"black", or positive numbers.
To
sell through an auction site all you need is an account
through the site itself, which is normally free, a product,
and a payment processor such as
PayPal to get your money as fast as possible. And, most
big auction sites like eBay offer plenty of useful information
along with step-by-step instructions to get you up and
"auctioning" quick as a flash.
The "Upsell" Method
Upselling is a tactic in where you offer a product to your
customers, they purchase it, and then they are given the
choice on whether or not they would like to upgrade their
purchase with another product. There are different variations
of the upsell and it's purpose is similar to that of the back
end method. Take for instance a product that comes in three
different version, a lite version(usually something that is
free but with limitations put on functionality), a standard
version(most commonly with most features enabled within the
product but less "comfort creatures" such as 24 hour support,
upgrades, etc.), and a pro version(normally this one will have
all the "bells and whistles like free lifetime upgrades to the
product, a special license to profit from reselling the
product, either a resale rights license or an exclusive
affiliate program).
Using the lite version of the product, you can give it away as
a free gift and then those people you give it to will have the
chance to upgrade the product to a less restrictive version.
This is upselling in a nutshell. There are plenty of products
created out there that use this method to earn more profits.
>>>
How
To Sell:
The
Back-End
Method and The "FireSale" Method
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