Viral Marketing: What an E-book Can Do for You
by Ainuddin Mohamad
This is the basic principle that was used by Hotmail
to get established. When the two founders set up their free
email system, all the messages that were sent by subscribers
had a text message at the bottom which identified Hotmail as
the origin.
An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.
E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.
About the Author
Ainuddin Mohamad is the Webmaster of
http://www.BestWebsites.com.my which is a Directory of Best Websites. Since
July 2000
BestWebsites.com.my has featured thousands of best websites in many
categories of interest with descriptions/reviews given by leading publications
and webmasters.
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